HAGERSTOWN, Md. (September 10, 2026) – Maryland-based managed service provider Innovative Incorporated is celebrating its 25th anniversary this year with a rebrand and the launch of a new suite of services built to meet the evolving technology, security, and compliance needs of today’s businesses.

At the center of the rebrand is innovateCORE, the IT foundation that has always been at the heart of Innovative’s work — reliable, secure, well-managed infrastructure and support for every client. Building on that foundation, Innovative is introducing four new named offerings: innovateSTRONG, innovateTRUST, innovateSMART, and innovateAHEAD.

innovateSTRONG focuses on cyber resilience, giving clients ongoing insight into their risk, support preparing for and responding to incidents, and guidance on cyber insurance readiness. innovateTRUST addresses compliance and governance, helping clients understand which regulations apply to their business, close gaps, and manage their sensitive data responsibly. innovateSMART is centered on technology optimization, helping clients get more value out of the tools and infrastructure they already have. innovateAHEAD introduces AI enablement and automation, helping clients responsibly adopt AI and streamline how work gets done.

“Twenty-five years ago, we started this company to help people and businesses make the most of technology,” said Jason Rappaport, Innovative’s owner, president and visionary. “That mission hasn’t changed, but the questions our clients are asking have. They want to know how to manage risk, stay compliant, get more out of their technology, and use AI the right way. This new suite of services, and the brand behind it, reflects everything we’ve learned over the last 25 years and where we see our clients heading next.”

“We wanted our anniversary to be about more than looking back,” said Lauren Rappaport, Innovative’s director of strategic accounts and marketing. “These new offerings give our clients a clear, simple way to understand everything we offer and grow into the services that make sense for their business.”

Innovative will continue to share more about its new services in the coming months.

About Innovative Incorporated

In 2001, founder and president Jason Rappaport, alongside his then-business partner, launched Innovative Incorporated with the mission to help people and businesses maximize the power of technology.

Having spent his career in the IT industry, Rappaport saw the importance of technology growing in the business world. Technology was becoming as important in business as accounting and operations functions.

The company began as a computer repair and consulting business and quickly grew as a value-added reseller of computers and network infrastructure.

Today, Innovative delivers managed and co-managed IT services built for the way businesses operate now. As a Modern MSP, the company goes beyond keeping systems running — helping clients strengthen their security posture, meet compliance obligations, get more value from their technology investments, and adopt AI responsibly. Consulting, education, and security remain at the core of everything Innovative does.

Headquartered in Hagerstown, Maryland, with a secondary location in Washington, DC, Innovative employs nearly 50 technology professionals and serves business clients from Western Maryland and Martinsburg, West Virginia to Northern Virginia and Washington, DC.

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